Transparent Labs YouTube ads and creative strategies

#571 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Transparent Labs is a sports nutrition brand offering clean supplements including whey protein isolates and Creatine HMB. With 20+ ads and 94.9M views across 2 markets, its YouTube video advertising heavily features clean ingredients through recurring campaigns like Protein Without the Weird Stuff.

Est. total spend
$1.0M – $4.7M
All-time, estimated range
Ads indexed
22
Total views
94.9M
Markets
2
Countries the ads ran in

Most-viewed Transparent Labs YouTube ads

Top 20 by views · list updated

See all 22 Transparent Labs ads

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About Transparent Labs

Transparent Labs is a sports nutrition brand that produces and sells clean dietary supplements, including pre-workouts, grass-fed whey protein isolates, creatine, and wellness formulas. Founded in 2015 and based in American Fork, Utah, the company focuses on 100% transparent ingredient labeling with no artificial sweeteners, dyes, or proprietary blends. The direct-to-consumer brand was acquired by Nutra Holdings in 2019 and serves fitness enthusiasts and athletes worldwide.

Company
Transparent Labs, LLC
Category
Sports nutrition supplements
Headquarters
United States
Advertises in
2 countries

Transparent Labs YouTube ads — FAQ

Transparent Labs is a sports nutrition brand based in the United States that produces clean dietary supplements. The company specializes in products such as grass-fed whey protein isolates, pre-workouts, creatine, and wellness formulas with transparent ingredient labeling.
YouTube ads from Transparent Labs primarily focus on its Creatine HMB product for lean muscle and strength, as well as protein powders marketed with the message of clean ingredients without artificial additives.
Transparent Labs uses a mix of horizontal videos and vertical Shorts-style ads. Most of its video spots run between 30 and 60 seconds, alongside a notable share of longer videos running over a minute.
Transparent Labs advertises exclusively in English on YouTube.
AdSee has indexed 22 YouTube ads from Transparent Labs, with 94.9M views in total, shown in 2 countries.
Transparent Labs's YouTube ads in the AdSee library ran most often in the United States and Canada.
AdSee estimates Transparent Labs's YouTube ad spend at $1.0M – $4.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Transparent Labs.
The most-viewed Transparent Labs ad in the AdSee library is “Transparent Labs — Protein Without the Weird Stuff”, with 14.3M views on YouTube.
Transparent Labs's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04025999229695557633?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.