Milka YouTube ads and commercial campaigns

#406 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Milka is a chocolate confectionery brand owned by Mondelēz International, known for products like chocolate bars and biscuits made with Alpine milk. Across 8 markets, its YouTube advertising library has generated 261M views from 100+ ads, with prominent campaigns promoting Milka MMMAX, Milka Kekse, and Milka Monopoly.

Est. total spend
$784K – $7.1M
All-time, estimated range
Ads indexed
148
Total views
261M
Markets
8
Countries the ads ran in

Most-viewed Milka YouTube ads

Top 20 by views · list updated

Milka Romania — Milka MMMAX - Răsfăț maxim în fiecare mușcătură (YouTube video ad)0:06

Milka Romania

Milka MMMAX - Răsfăț maxim în fiecare mușcătură

11.6M views
Mikado Italia — Mikado - Impossible to Resist (YouTube video ad)0:15

Mikado Italia

Mikado - Impossible to Resist

11.3M views
Milka — Milka Monopoly - Sofort Gewinnen & Weitersammeln (YouTube video ad)0:06

Milka

Milka Monopoly - Sofort Gewinnen & Weitersammeln

9.9M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:10

Milka

Milka — Macht das Leben zarter

9.7M views
Milka — Milka Monopoly - Macht das Leben zarter (YouTube video ad)0:20

Milka

Milka Monopoly - Macht das Leben zarter

8.3M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:10

Milka

Milka — Macht das Leben zarter

8.3M views
Milka — Milka KEKSE - Knusprige Kekse mit Alpenmilch Schokolade (YouTube video ad)0:10

Milka

Milka KEKSE - Knusprige Kekse mit Alpenmilch Schokolade

7.9M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:10

Milka

Milka — Macht das Leben zarter

7.6M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:20

Milka

Milka — Macht das Leben zarter

7.6M views
Milka — Milka Monopoly - Sammle alle Bahnhöfe (YouTube video ad)0:06

Milka

Milka Monopoly - Sammle alle Bahnhöfe

7.5M views
Milka — Milka Monopoly - Sammle alle Versorgungswerke (YouTube video ad)0:06

Milka

Milka Monopoly - Sammle alle Versorgungswerke

7.1M views
Milka — Milka Monopoly: Sammle alle Bahnhöfe und gewinne! (YouTube video ad)0:06

Milka

Milka Monopoly: Sammle alle Bahnhöfe und gewinne!

6.8M views
Milka Romania — Milka Choco Croissant (YouTube video ad)0:06

Milka Romania

Milka Choco Croissant

6.8M views
Milka — Milka Monopoly - Sofort Gewinnen & Weitersammeln (YouTube video ad)0:20

Milka

Milka Monopoly - Sofort Gewinnen & Weitersammeln

6.7M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:10

Milka

Milka — Macht das Leben zarter

6.4M views
Milka Romania — Milka Oreo Max — Răsfăț Maxim (YouTube video ad)0:10

Milka Romania

Milka Oreo Max — Răsfăț Maxim

6.3M views
Milka — Milka Monopoly: Sofort Gewinnen & Weitersammeln (YouTube video ad)0:06

Milka

Milka Monopoly: Sofort Gewinnen & Weitersammeln

5.3M views
Milka — Milka Monopoly - Sammle alle Versorgungswerke (YouTube video ad)0:06

Milka

Milka Monopoly - Sammle alle Versorgungswerke

5.2M views
Milka — Milka Monopoly: Sofort Gewinnen & Weitersammeln (YouTube video ad)0:20

Milka

Milka Monopoly: Sofort Gewinnen & Weitersammeln

4.9M views
Milka — Milka — Macht das Leben zarter (YouTube video ad)0:06

Milka

Milka — Macht das Leben zarter

4.1M views

See all 148 Milka ads

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About Milka

Milka is a brand of chocolate confectionery originally created in Switzerland in 1901 and produced primarily in Germany. Owned by Mondelēz International, the brand manufactures chocolate bars, biscuits, ice cream, and seasonal treats made with Alpine milk. Its products are distributed across Europe and internationally, recognized by its signature lilac packaging and 'Lila' cow mascot.

Company
Mondelez International, Inc.
Category
Chocolate confectionery manufacturer
Advertises in
8 countries

Milka YouTube ads — FAQ

Milka advertises chocolate confectionery, including chocolate bars, biscuits, ice cream, and seasonal treats made with Alpine milk. Owned by Mondelēz International, the brand is widely known for its signature lilac packaging.
Milka's YouTube ads focus on products like MMMAX bars, chocolate biscuits, and Mikado sticks. Campaigns also highlight promotional games such as Monopoly partnerships and recurring brand themes around tenderness.
Milka uses a mix of horizontal videos and vertical Shorts-style formats. The vast majority of its YouTube ads are short spots lasting up to 15 seconds, alongside some longer commercials up to 30 seconds.
Milka advertises on YouTube primarily in German, Romanian, and French.
AdSee has indexed 148 YouTube ads from Milka, with 261M views in total, shown in 8 countries.
Milka's YouTube ads in the AdSee library ran most often in Belgium, Austria, Romania, Bulgaria and Germany. In total they were shown in 8 countries.
AdSee estimates Milka's YouTube ad spend at $784K – $7.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Milka.
The most-viewed Milka ad in the AdSee library is “Milka MMMAX - Răsfăț maxim în fiecare mușcătură”, with 11.7M views on YouTube.
Milka's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05941019937463074817?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.