ICI PARIS XL YouTube Ads and Video Campaigns

#416 YouTube advertiser by spendRetail EcommerceBelgiumVerify on Google Ads Transparency Center

ICI PARIS XL is a beauty retailer founded in Brussels, offering perfumes, cosmetics, skincare, and hair care products. Its video advertising footprint spans 23 markets and over 138M views across 50+ ads in the library. Campaigns heavily spotlight designer fragrances, featuring promotions for brands such as Gisada, Burberry, Gucci, and Yves Saint Laurent.

Est. total spend
$415K – $6.9M
All-time, estimated range
Ads indexed
59
Total views
138M
Markets
23
Countries the ads ran in

Most-viewed ICI PARIS XL YouTube ads

Top 20 by views · list updated

Gisada Switzerland — Gisada Titanium — Anthony Joshua (YouTube video ad)0:06

Gisada Switzerland

Gisada Titanium — Anthony Joshua

10.1M views
Burberry — Burberry Hero Fragrance Ad (YouTube video ad)0:10

Burberry

Burberry Hero Fragrance Ad

9.7M views
Gisada Switzerland — Gisada Titanium - Define Your Success (YouTube video ad)0:21

Gisada Switzerland

Gisada Titanium - Define Your Success

9.1M views
Gisada Switzerland — Gissada Ambassadora Gold - The New Eau de Parfum (YouTube video ad)0:10

Gisada Switzerland

Gissada Ambassadora Gold - The New Eau de Parfum

7.2M views
Gisada Switzerland — Gisada Switzerland Perfume Advertisement (YouTube video ad)0:25

Gisada Switzerland

Gisada Switzerland Perfume Advertisement

6.3M views
Gisada Switzerland — GISADA TITANIUM EAU DE PARFUM (YouTube video ad)0:15

Gisada Switzerland

GISADA TITANIUM EAU DE PARFUM

5.8M views
Gucci Beauty — Gucci Flora Fragrance Collection (YouTube video ad)0:10

Gucci Beauty

Gucci Flora Fragrance Collection

4M views
YSL Beauty — Yves Saint Laurent Libre Perfume Advertisement (YouTube video ad)0:06

YSL Beauty

Yves Saint Laurent Libre Perfume Advertisement

3.9M views
Burberry — Burberry Goddess — Mother's Day (YouTube video ad)0:10

Burberry

Burberry Goddess — Mother's Day

3.8M views
Valentino Beauty — Valentino - Perfume Advertisement (YouTube video ad)0:06

Valentino Beauty

Valentino - Perfume Advertisement

3.6M views
Valentino Beauty — Valentino - Fragrance Advertisement (YouTube video ad)0:06

Valentino Beauty

Valentino - Fragrance Advertisement

3.6M views
Valentino Beauty — Valentino - Fragrance Advertisement (YouTube video ad)0:15

Valentino Beauty

Valentino - Fragrance Advertisement

2.7M views
Hugo Boss Fragrances - Coty — BOSS The Scent - Refillable Perfume Demonstration (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS The Scent - Refillable Perfume Demonstration

2.7M views
Gucci Beauty — Gucci Flora (YouTube video ad)0:06

Gucci Beauty

Gucci Flora

2.6M views
Hugo Boss Fragrances - Coty — BOSS Fragrance Advertisement (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS Fragrance Advertisement

2.6M views
Hugo Boss Fragrances - Coty — BOSS Bottled Beyond Fragrance Ad (YouTube video ad)0:06

Hugo Boss Fragrances - Coty

BOSS Bottled Beyond Fragrance Ad

2.1M views
Hugo Boss Fragrances - Coty — BOSS Bottled Beyond - Recognize BOSS (YouTube video ad)0:06

Hugo Boss Fragrances - Coty

BOSS Bottled Beyond - Recognize BOSS

2M views
Hugo Boss Fragrances - Coty — BOSS — Bottled Beyond Fragrance (YouTube video ad)0:20

Hugo Boss Fragrances - Coty

BOSS — Bottled Beyond Fragrance

2M views
Hugo Boss Fragrances - Coty — BOSS — Bottled Beyond Fragrance Ad (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS — Bottled Beyond Fragrance Ad

2M views
Hugo Boss Fragrances - Coty — BOSS Bottled Beyond Fragrance Ad (YouTube video ad)0:06

Hugo Boss Fragrances - Coty

BOSS Bottled Beyond Fragrance Ad

1.8M views

See all 59 ICI PARIS XL ads

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About ICI PARIS XL

ICI PARIS XL is a beauty retailer offering perfumes, cosmetics, skincare, and hair care products. The iciparisxl.be site serves as the online store and official brand portal for customers in Belgium. Originally founded in Brussels in 1968, the brand operates across the Benelux region and has been owned by A.S. Watson Group since 2002.

Company
Parfumerie Ici Paris XL NV
Category
Cosmetics and perfume retail
Headquarters
Belgium
Advertises in
23 countries

ICI PARIS XL YouTube ads — FAQ

ICI PARIS XL is a Belgian beauty retailer offering perfumes, cosmetics, skincare, and hair care products. Founded in Brussels, it operates as an online store and retail network across the Benelux region.
ICI PARIS XL's YouTube video ads focus heavily on specific designer perfumes and fragrance collections. Featured lines include Gisada Titanium and Ambassadora, Burberry Hero and Goddess, Gucci Flora, Yves Saint Laurent Libre, and Valentino fragrances.
ICI PARIS XL uses an equal split of horizontal videos and vertical Shorts-style spots. Most of these video ads are short formats running up to 15 seconds, with a smaller portion lasting between 16 and 30 seconds.
ICI PARIS XL advertises on YouTube primarily in English, with a smaller share of video ads appearing in French.
AdSee has indexed 59 YouTube ads from ICI PARIS XL, with 138M views in total, shown in 23 countries.
ICI PARIS XL's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Germany, Italy and Spain. In total they were shown in 23 countries.
AdSee estimates ICI PARIS XL's YouTube ad spend at $415K – $6.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ICI PARIS XL.
The most-viewed ICI PARIS XL ad in the AdSee library is “Gisada Titanium — Anthony Joshua”, with 10.1M views on YouTube.
ICI PARIS XL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08371496987731689473?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.