TCGplayer YouTube Ads and Campaign Examples

#401 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

TCGplayer is an online marketplace connecting buyers and sellers for collectible trading card games like Pokémon and Magic: The Gathering. Across 2 markets, its video advertising library features 20+ ads with 143M views. Campaigns frequently center on marketplace selection, holiday gift shopping, and Cyber Weekend store credit sales.

Est. total spend
$1.6M – $7.1M
All-time, estimated range
Ads indexed
29
Total views
143M
Markets
2
Countries the ads ran in

Most-viewed TCGplayer YouTube ads

Top 20 by views · list updated

See all 29 TCGplayer ads

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About TCGplayer

TCGplayer is an online marketplace connecting buyers with local game stores and individual sellers for collectible trading card games such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh!. The platform provides price tracking, marketplace listing tools, and order protection services for collectors and hobby shops. Founded in 2008 and headquartered in the United States, the company was acquired by eBay in 2022.

Company
TCGPLAYER, INC.
Category
Trading card game marketplace
Headquarters
United States
Advertises in
2 countries

TCGplayer YouTube ads — FAQ

TCGplayer is an online marketplace based in the United States that connects buyers with local game stores and individual sellers. The platform specializes in collectible trading card games such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh!, offering price tracking and order protection services.
TCGplayer's YouTube ads focus on holiday shopping, large card selections, and seasonal promotions like its Cyber Weekend Sale featuring store credit incentives. The videos frequently highlight the platform as a primary marketplace and source for trading card games.
TCGplayer uses a mix of horizontal videos and vertical Shorts-style formats. Most of its video spots are brief, typically running 15 seconds or less.
TCGplayer advertises exclusively in English on YouTube, reflecting its primary focus on English-speaking audiences for its trading card marketplace.
AdSee has indexed 29 YouTube ads from TCGplayer, with 143M views in total, shown in 2 countries.
TCGplayer's YouTube ads in the AdSee library ran most often in the United States and Canada.
AdSee estimates TCGplayer's YouTube ad spend at $1.6M – $7.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by TCGplayer.
The most-viewed TCGplayer ad in the AdSee library is “TCGplayer Cyber Weekend Sale: 10% Store Credit”, with 36.4M views on YouTube.
TCGplayer's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04642650052571955201?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.