A squirrel looking curiously at a roll of toilet paper with the question "SMART?"

The ad opens with a squirrel looking at a roll of toilet paper, with the text "SMART?" on screen. The squirrel then moves quickly, and the scene blurs into abstract shapes. It then resolves to show two packages of Serla Smart toilet paper and kitchen paper, with the squirrel present. The final scene shows the squirrel again, with text on screen and the Serla logo.