Direct Energy YouTube Ads and Video Campaigns

#1653 YouTube advertiser by spendOtherUnited States

Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Across 20+ ads with over 25.9M views in the US market, their YouTube advertising consistently highlights their Free Days Plan.

Est. total spend
$518K – $1.3M
All-time, estimated range
Ads indexed
23
Total views
25.9M
Markets
1
Countries the ads ran in

Most-viewed Direct Energy YouTube ads

Top 20 by views · list updated

See all 23 Direct Energy ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Direct Energy

Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Founded in Toronto in 1986, the company operates across deregulated energy markets in the United States and Canada. In 2021, Direct Energy was acquired by NRG Energy and operates as one of its key retail energy subsidiaries.

Company
Direct Energy LP
Category
Retail energy provider
Headquarters
United States
Advertises in
1 country

Direct Energy YouTube ads — FAQ

Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Founded in 1986 and based in the United States, it operates across deregulated energy markets as a subsidiary of NRG Energy.
Direct Energy's YouTube ads primarily promote its Free Days Plan for energy customers.
Direct Energy primarily runs short horizontal video ads lasting up to 15 seconds, while also utilizing some vertical video formats and slightly longer spots up to 30 seconds.
Direct Energy advertises exclusively in English on YouTube for its audiences.
AdSee has indexed 23 YouTube ads from Direct Energy, with 25.9M views in total, shown in 1 country.
Direct Energy's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Direct Energy's YouTube ad spend at $518K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Direct Energy.
The most-viewed Direct Energy ad in the AdSee library is “Direct Energy — Free Days Plan”, with 4.4M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.