Lume YouTube ads and video campaigns

#917 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Lume is an American personal care brand specializing in aluminum-free whole-body deodorants and personal hygiene products. With 40+ ads and 54.2M views across 2 markets, its YouTube campaigns highlight odor control, skin benefits like evening tone, and unboxing reviews.

Est. total spend
$597K – $2.7M
All-time, estimated range
Ads indexed
40
Total views
54.2M
Markets
2
Countries the ads ran in

Most-viewed Lume YouTube ads

Top 20 by views · list updated

Lume Deodorant — Lume — Fades Funk and Dark Spots (YouTube video ad)0:53

Lume Deodorant

Lume — Fades Funk and Dark Spots

11.8M views
Lume Deodorant — Lume — Clinically Proven Skin Tone Evening (YouTube video ad)0:53

Lume Deodorant

Lume — Clinically Proven Skin Tone Evening

5.9M views
Lume Deodorant — Lume — pH Powered Deodorant for Odor Control (YouTube video ad)0:51

Lume Deodorant

Lume — pH Powered Deodorant for Odor Control

5.7M views
Lume Deodorant — Lume Deodorant — Glowier Skin (YouTube video ad)0:55

Lume Deodorant

Lume Deodorant — Glowier Skin

3.8M views
Lume Deodorant — Lume Deodorant — This Deodorant Gives You Glowier Skin (YouTube video ad)0:55

Lume Deodorant

Lume Deodorant — This Deodorant Gives You Glowier Skin

3.2M views
Lume Deodorant — Lume Deodorant Review & Unboxing (YouTube video ad)0:57

Lume Deodorant

Lume Deodorant Review & Unboxing

2.9M views
Lume Deodorant — Lume Deodorant - Unboxing and Product Highlights (YouTube video ad)0:57

Lume Deodorant

Lume Deodorant - Unboxing and Product Highlights

2.8M views
Lume Deodorant — Lume — Deodorant Sweat Control (YouTube video ad)0:47

Lume Deodorant

Lume — Deodorant Sweat Control

2.3M views
Lume Deodorant — Lume Deodorant vs. P&G Deodorant Ingredients (YouTube video ad)0:46

Lume Deodorant

Lume Deodorant vs. P&G Deodorant Ingredients

1.9M views
Lume Deodorant — Lume — Skincare Hack vs. Lume Deodorant (YouTube video ad)1:02

Lume Deodorant

Lume — Skincare Hack vs. Lume Deodorant

1.9M views
Lume Deodorant — Lume — Whole Body Deodorant (YouTube video ad)1:02

Lume Deodorant

Lume — Whole Body Deodorant

1.7M views
Lume Deodorant — Lume — Deodorant Plus Sweat Control (YouTube video ad)1:05

Lume Deodorant

Lume — Deodorant Plus Sweat Control

1.5M views
Lume Deodorant — Deodorant Ingredients Comparison (YouTube video ad)0:48

Lume Deodorant

Deodorant Ingredients Comparison

1.1M views
Lume Deodorant — Lume Deodorant vs. Secret Clinical (YouTube video ad)0:54

Lume Deodorant

Lume Deodorant vs. Secret Clinical

803.4K views
Lume Deodorant — Lume — Sweat Control Deodorant (YouTube video ad)0:34

Lume Deodorant

Lume — Sweat Control Deodorant

731K views
Lume Deodorant — Lume Deodorant — Outrageously Effective Whole Body Deodorant (YouTube video ad)0:15

Lume Deodorant

Lume Deodorant — Outrageously Effective Whole Body Deodorant

701.2K views
Lume Deodorant — Lume Deodorant — Stop Body Odor Before It Starts (YouTube video ad)0:57

Lume Deodorant

Lume Deodorant — Stop Body Odor Before It Starts

697.2K views
Lume Deodorant — Lume — Deodorant Ingredients vs. Scent (YouTube video ad)0:19

Lume Deodorant

Lume — Deodorant Ingredients vs. Scent

690.6K views
Lume Deodorant — Lume — Outrageously Effective Deodorant (YouTube video ad)0:30

Lume Deodorant

Lume — Outrageously Effective Deodorant

663.8K views
Lume Deodorant — Lume Deodorant — Switch from Men's Deodorant (YouTube video ad)0:58

Lume Deodorant

Lume Deodorant — Switch from Men's Deodorant

649.7K views

See all 40 Lume ads

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About Lume

Lume is an American personal care brand specializing in aluminum-free whole-body deodorants, body washes, and personal hygiene products. Founded in 2017 by OB-GYN Dr. Shannon Klingman, the brand formulates skin-safe products designed to prevent body odor across underarms and other body areas. Primarily serving the United States market, Lume operates via direct-to-consumer online sales and retail distribution, and was acquired by Harry's, Inc. in 2021.

Company
Lume Deodorant, LLC
Category
Personal care products
Headquarters
United States
Advertises in
2 countries

Lume YouTube ads — FAQ

Lume is a personal care brand that advertises aluminum-free whole-body deodorants, body washes, and related personal hygiene products. Founded in the United States, Lume focuses on skin-safe formulas designed to prevent odor across the body.
Lume's YouTube ads focus on whole-body odor control, sweat management, and skincare benefits such as fading dark spots and evening skin tone. Common video themes also include product unboxings, reviews, skincare hacks, and ingredient breakdowns.
Lume uses a mix of vertical and horizontal video formats, with vertical spots being the most common. Most Lume ads are mid-length videos running between 30 and 60 seconds.
Lume advertises exclusively in English on YouTube, addressing audiences primarily in the United States.
AdSee has indexed 40 YouTube ads from Lume, with 54.2M views in total, shown in 2 countries.
Lume's YouTube ads in the AdSee library ran most often in the United States and Canada.
AdSee estimates Lume's YouTube ad spend at $597K – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lume.
The most-viewed Lume ad in the AdSee library is “Lume — Fades Funk and Dark Spots”, with 11.9M views on YouTube.
Lume's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10623519246363131905?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.