Close-up shots of various Lume deodorant products.

The ad opens with a close-up of Lume deodorant products on a bathroom counter. It then transitions to a woman, Gina B., who identifies herself as a working mom and Lume user. She describes her past struggles with other deodorants. The ad shows her applying Lume deodorant to her underarms, followed by scenes of her working out at a gym. The final shots show the Lume deodorant product with overlaid text and the website address.