Milani Cosmetics YouTube Ads & Top Commercials

#931 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Milani Cosmetics creates accessible, prestige-quality makeup and skincare products. With 20+ ads and 53.5M views in the US, its YouTube advertising highlights essential beauty routines and key product lines like Conceal + Perfect and Make It Last setting spray.

Est. total spend
$1.1M – $2.7M
All-time, estimated range
Ads indexed
29
Total views
53.5M
Markets
1
Countries the ads ran in

Most-viewed Milani Cosmetics YouTube ads

Top 20 by views · list updated

See all 29 Milani Cosmetics ads

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About Milani Cosmetics

Milani Cosmetics is an American beauty brand that manufactures and sells accessible, prestige-quality makeup and skincare products. Founded in 2001 and headquartered in California, the company serves consumers globally through its website and major retail partners. The brand is owned by private equity firm Gryphon Investors under New Milani Group LLC.

Company
NEW MILANI GROUP LLC
Category
Cosmetics and beauty products
Headquarters
United States
Advertises in
1 country

Milani Cosmetics YouTube ads — FAQ

Milani Cosmetics is an American beauty brand founded in 2001 and based in California under New Milani Group LLC. The company manufactures and sells accessible makeup and skincare products through its website and retail partners.
Milani Cosmetics's YouTube ads highlight specific makeup items, frequently featuring the Conceal + Perfect line such as blur-out tint sticks, primers, and powders. Campaigns also showcase the Make It Last Original Setting Spray, glossy lip plumping balms, and core beauty routines.
Milani Cosmetics primarily uses vertical, Shorts-style video ads alongside horizontal formats. Most of these video spots are short, typically running 15 seconds or less, with some mid-length ads up to 30 seconds.
Milani Cosmetics advertises exclusively in English on YouTube for its cosmetics and beauty campaigns.
AdSee has indexed 29 YouTube ads from Milani Cosmetics, with 53.5M views in total, shown in 1 country.
Milani Cosmetics's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Milani Cosmetics's YouTube ad spend at $1.1M – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Milani Cosmetics.
The most-viewed Milani Cosmetics ad in the AdSee library is “MILANI Conceal + Perfect Blur Out Tint Stick Ad”, with 10.9M views on YouTube.
Milani Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08425844859650179073?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.