A hand holding a minimalist deodorant stick against a pink tiled background.

The ad opens with a hand holding a white deodorant stick with a green label. The background is pink tile. The scene transitions to a woman looking concerned in a mirror, then to a colorful wheel with people posing. A pH scale graphic is shown, followed by women in colorful outfits sitting and looking uncomfortable. The ad then shows Lume deodorant products, with text highlighting their benefits. Finally, it shows a woman applying deodorant and then a collection of Lume products.