A woman rubbing lemon halves on her armpits.

The ad opens with a woman holding two lemon halves, then she rubs one on her armpit. She then shows several Lume deodorant products, including a stick, a spray, and a cream. She demonstrates applying the spray deodorant to her armpit and then gestures to her skin. The background is a bright yellow with palm fronds in the upper right corner. The pacing is quick and informative.