A woman named Chelsey F. is introduced as a "Lume User & Alabamian."

The ad opens with a woman, Chelsey F., speaking directly to the camera in a well-lit room. Text overlays identify her as a "Lume User & Alabamian." The scene then shifts to a bathroom counter with Lume deodorant products. Chelsey is shown picking up a stick deodorant. She then appears in a mirror, applying deodorant to her underarm. A framed wedding photo is shown, followed by Chelsey interacting with a man in a kitchen. The ad concludes with close-ups of Chelsey and the man, and then a final shot of the Lume deodorant spray with text and website information.