Instacart YouTube ads and top video campaigns

#485 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Instacart operates an online grocery delivery and pickup service across the United States and Canada, connecting customers with personal shoppers. In this library of 100+ ads totaling 115M views across 3 markets, its YouTube video advertising features retail partnerships, specific snack brands like Boulder Canyon and Zapp's Potato Chips, and humorous point-of-view scenarios.

Est. total spend
$2.3M – $5.8M
All-time, estimated range
Ads indexed
112
Total views
115M
Markets
3
Countries the ads ran in

Most-viewed Instacart YouTube ads

Top 20 by views · list updated

See all 112 Instacart ads

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About Instacart

Instacart is an American e-commerce company that operates an online grocery delivery and pickup service across the United States and Canada. Founded in 2012 and headquartered in San Francisco, California, the platform connects customers with personal shoppers who pick and deliver orders from local retailers. Operating legally as Maplebear Inc., the company also provides white-label enterprise software, advertising, and smart cart technology to grocers.

Company
Maplebear Inc.
Category
Online grocery delivery service
Headquarters
United States
Advertises in
3 countries

Instacart YouTube ads — FAQ

Instacart, operated legally as Maplebear Inc., is an American e-commerce service that provides online grocery delivery and pickup across the United States and Canada. The platform connects customers with personal shoppers who pick and deliver items from local retailers.
Instacart's YouTube ads highlight specific snack and grocery items, including snack brands like Zapp's Potato Chips and Boulder Canyon, alongside produce like bananas and meme-style humor clips.
Instacart uses an even mix of vertical Shorts and standard horizontal video formats, with most commercials being short spots lasting up to 15 seconds.
Instacart advertises on YouTube entirely in English, targeting audiences in North America from its base in the United States.
AdSee has indexed 112 YouTube ads from Instacart, with 115M views in total, shown in 3 countries.
Instacart's YouTube ads in the AdSee library ran most often in the United States, Saudi Arabia and Myanmar.
AdSee estimates Instacart's YouTube ad spend at $2.3M – $5.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Instacart.
The most-viewed Instacart ad in the AdSee library is “Instacart - Bananas”, with 27.5M views on YouTube.
Instacart's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14513473462812540929?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.