COS YouTube Ads: Top Video Campaigns and Commercials

#481 YouTube advertiser by spendRetail EcommerceSwedenVerify on Google Ads Transparency Center

COS is a contemporary fashion brand offering minimalist, modern ready-to-wear clothing and accessories for men and women. Across 35 markets, its YouTube advertising has generated 116M views across 100+ video ads. The campaigns prominently feature seasonal collection showcases, editorials, and modern ready-to-wear styling.

Est. total spend
$347K – $5.8M
All-time, estimated range
Ads indexed
112
Total views
116M
Markets
35
Countries the ads ran in

Most-viewed COS YouTube ads

Top 20 by views · list updated

See all 112 COS ads

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About COS

COS (Collection of Style) is a contemporary fashion brand offering minimalist, modern ready-to-wear clothing and accessories for men and women. Launched in London in 2007, it operates as a mid-tier modern brand within the H&M Group. The brand distributes its collections globally through physical stores and its online e-commerce platform.

Company
H & M Hennes & Mauritz GBC AB
Category
Contemporary apparel retailer
Headquarters
Sweden
Advertises in
35 countries

COS YouTube ads — FAQ

COS is a contemporary fashion brand under H & M Hennes & Mauritz GBC AB that offers minimalist, modern ready-to-wear clothing and accessories for men and women. Originating from Sweden, it sells its apparel globally online and through retail stores.
COS's YouTube ads primarily showcase seasonal fashion lines, including its Spring/Summer collections. The campaigns feature fashion editorials such as coastal themes alongside menswear pieces like suits.
COS uses mostly short horizontal videos under 15 seconds, supplemented by some vertical formats and longer spots up to 30 seconds.
COS advertises on YouTube primarily in English, followed by French and German.
AdSee has indexed 112 YouTube ads from COS, with 116M views in total, shown in 35 countries.
COS's YouTube ads in the AdSee library ran most often in France, the United Kingdom, Germany, Spain and the United States. In total they were shown in 35 countries.
AdSee estimates COS's YouTube ad spend at $347K – $5.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by COS.
The most-viewed COS ad in the AdSee library is “Fashion Showcase”, with 7.4M views on YouTube.
COS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06348614773394898945?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.