A squirrel digging in the dirt.

The ad opens with a squirrel digging in the dirt. It then cuts to a low-angle shot from inside a hole, looking up at a large, furry creature. Next, a man is shown in a kitchen, eating cereal from a bowl. He looks surprised, and then the cereal spills out of his mouth. He then reacts with a disgusted face and throws the bowl. The ad concludes with text overlays on the squirrel footage.