Etos YouTube Ads and Video Campaigns

#1228 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

Etos is a Dutch drugstore chain offering health, beauty, personal care, and wellness products across hundreds of stores in the Netherlands and online. Its YouTube advertising in the Netherlands spans 100+ video ads with over 71.1M views, highlighting campaigns for personal care essentials like hair dye, antiperspirant, sensitive toothpaste, and razors.

Est. total spend
$782K – $1.9M
All-time, estimated range
Ads indexed
139
Total views
71.1M
Markets
1
Countries the ads ran in

Most-viewed Etos YouTube ads

Top 20 by views · list updated

See all 139 Etos ads

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About Etos

Etos is a Dutch drugstore chain specializing in health, beauty, personal care, and over-the-counter wellness products. Founded in 1919 originally as a cooperative for Philips employees, it operates over 500 physical stores across the Netherlands alongside its online retail platform. The company is owned by international retail holding company Ahold Delhaize.

Company
Etos B.V.
Category
Health and beauty drugstore chain
Headquarters
Netherlands
Advertises in
1 country

Etos YouTube ads — FAQ

Etos is a Dutch health and beauty drugstore chain that sells personal care, beauty, and over-the-counter wellness products. Founded in the Netherlands and owned by Ahold Delhaize, Etos operates both an online retail store and hundreds of physical locations.
Etos's YouTube ads focus primarily on specific personal care and grooming products available at its stores. Recurring promotions highlight hair dyes, deodorants, repair toothpastes, and razors from brands like Sensodyne, Wilkinson Sword, Dove, and Schwarzkopf.
Etos relies entirely on short video ads running 15 seconds or less. While the majority of these promotions use standard horizontal formats, Etos also features vertical, Shorts-style video spots.
Etos advertises exclusively in Dutch on YouTube, tailored for its audience in the Netherlands.
AdSee has indexed 139 YouTube ads from Etos, with 71.1M views in total, shown in 1 country.
Etos's YouTube ads in the AdSee library ran most often in the Netherlands.
AdSee estimates Etos's YouTube ad spend at $782K – $1.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Etos.
The most-viewed Etos ad in the AdSee library is “Schwarzkopf Creme Supreme — New Hair Dye”, with 6.1M views on YouTube.
Etos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05177792841530736641?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.