Perwoll YouTube ads and video campaigns

#1225 YouTube advertiser by spendRetail EcommerceGermany

Perwoll is a Henkel brand offering laundry detergents and fabric care products designed to preserve colors and care for fabrics. Its YouTube advertising in Germany features 20+ ads with over 71.4M views, centered on clothing renewal and fabric care for darks, colors, and whites.

Est. total spend
$786K – $1.9M
All-time, estimated range
Ads indexed
27
Total views
71.4M
Markets
1
Countries the ads ran in

Most-viewed Perwoll YouTube ads

Top 20 by views · list updated

See all 27 Perwoll ads

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About Perwoll

Perwoll is a brand of specialty laundry detergent and fabric care products formulated to preserve colors, repair fibers, and care for delicate garments. The perwoll.de site serves consumers in Germany, offering liquid detergents and capsules tailored for colors, darks, whites, and wool. First introduced in Germany in 1949, the brand is owned and manufactured by global consumer products company Henkel.

Company
Henkel AG & Co. KGaA
Category
Laundry detergent and fabric care
Headquarters
Germany
Advertises in
1 country

Perwoll YouTube ads — FAQ

Perwoll is a German laundry detergent and fabric care brand owned by Henkel AG & Co. KGaA. Originating in Germany, Perwoll produces specialty liquid detergents and capsules designed to care for delicate fabrics, preserve colors, and maintain darks and whites.
Perwoll's YouTube ads focus on renewing clothing and keeping garments looking like new. The video campaigns highlight color care, reviving darks, and maintaining bright or white fabrics.
Perwoll relies primarily on vertical Shorts-style videos, along with some horizontal formats. Most of the brand's video advertisements are short clips running up to 15 seconds.
Perwoll advertises on YouTube in German, reflecting its audience focus in Germany.
AdSee has indexed 27 YouTube ads from Perwoll, with 71.4M views in total, shown in 1 country.
Perwoll's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates Perwoll's YouTube ad spend at $786K – $1.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Perwoll.
The most-viewed Perwoll ad in the AdSee library is “Perwoll - Renew Your Clothes”, with 6.8M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.