Coolblue YouTube ads and video campaigns

#1224 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

Coolblue is a Dutch omnichannel retailer selling consumer electronics, household appliances, and home energy products. Its YouTube advertising spans 200+ ads and 55.3M views across 7 markets, highlighting washing machine subscriptions, gift vouchers, and electronics like laptops, soundbars, and TVs.

Est. total spend
$166K – $1.9M
All-time, estimated range
Ads indexed
219
Total views
55.3M
Markets
7
Countries the ads ran in

Most-viewed Coolblue YouTube ads

Top 20 by views · list updated

See all 219 Coolblue ads

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About Coolblue

Coolblue is a Dutch omnichannel retailer specializing in consumer electronics, household appliances, and home energy products. Founded in 1999 by Pieter Zwart, Paul de Jong, and Bart Kuijpers, the company operates online stores and physical retail locations across the Netherlands, Belgium, and Germany. Coolblue also maintains its own in-house logistics, delivery, installation, and customer care network.

Company
Coolblue B.V.
Category
Consumer electronics e-commerce
Headquarters
Netherlands
Advertises in
7 countries

Coolblue YouTube ads — FAQ

Coolblue is a Dutch e-commerce retailer that sells consumer electronics, household appliances, and home energy products. Based in the Netherlands, Coolblue operates both online stores and physical shops alongside its own delivery and installation services.
Coolblue's YouTube ads promote specific consumer electronics and appliances, including televisions, soundbars, laptops, and electric toothbrushes. Ads also highlight gift vouchers, appliance subscriptions, and seasonal discount promotions.
Coolblue primarily runs horizontal video ads, with most spots lasting up to 15 seconds. The retailer occasionally uses vertical formats and longer 16-to-60-second video lengths.
Coolblue advertises on YouTube primarily in Dutch.
AdSee has indexed 219 YouTube ads from Coolblue, with 55.3M views in total, shown in 7 countries.
Coolblue's YouTube ads in the AdSee library ran most often in the Netherlands, France, Italy, Switzerland and Germany. In total they were shown in 7 countries.
AdSee estimates Coolblue's YouTube ad spend at $166K – $1.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Coolblue.
The most-viewed Coolblue ad in the AdSee library is “Coolblue - Washing Machine Subscription”, with 12.8M views on YouTube.
Coolblue's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16794634669365657601?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.