The initial shot of a cluttered beauty drawer and the close-up of the eyebrow shaper being used.

The ad opens with a close-up of a drawer filled with makeup and beauty products. It then transitions to various women using the Wilkinson Sword Intuition Eyebrow Shaper on their eyebrows, upper lip, and face. The product is shown being rinsed under a tap. The ad features quick cuts between different women and close-ups of the product and its application. It ends with product shots and the brand logo.