The word "NIEUW" (New) in large gold lettering.

The ad opens with a woman in a bathroom holding a box of Schwarzkopf Creme Supreme hair dye. The scene transitions to a close-up of hair being treated with three steps: pre-serum, color, and mask. It then shows a woman from behind with her hair styled, followed by three women in an elevator, one of whom has newly dyed blonde hair. They then enter a photo booth and pose for pictures, ending with a shot of the product boxes.