The prominent "NIEUW" (New) banner and the striking DNA graphic.

The ad opens with the Sensodyne logo and a DNA strand graphic. It then shows a tube and box of Sensodyne Clinical Repair toothpaste. A man, identified as Frank van der Stel, Director of Oral Care for Sensodyne, speaks to the camera in an office setting. The ad transitions to animated graphics of NovaMin particles and then a close-up of a healthy tooth. Finally, it returns to the product shot with a call to action.