Coles YouTube Ads: Top Video Commercials

#382 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

Coles is a major Australian retail chain selling groceries, fresh produce, and household goods through supermarkets and online services. Its YouTube advertising spans 100+ video ads with 189M views across 34 markets. The creative showcases everyday grocery essentials, seasonal fresh produce, and featured retail confectionery and snack brands.

Est. total spend
$378K – $7.6M
All-time, estimated range
Ads indexed
113
Total views
189M
Markets
34
Countries the ads ran in

Most-viewed Coles YouTube ads

Top 20 by views · list updated

See all 113 Coles ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Coles

Coles is a major Australian retail chain operating supermarkets, liquor outlets, and e-commerce services throughout Australia. Founded in 1914, it sells groceries, fresh produce, household goods, and consumer services. The company operates hundreds of stores nationally and is a principal subsidiary of Coles Group Limited.

Company
Coles Supermarkets Australia Pty Ltd
Category
Supermarket retail chain
Headquarters
Australia
Advertises in
34 countries

Coles YouTube ads — FAQ

Coles is an Australian retail chain that operates supermarkets, liquor stores, and e-commerce services across Australia. It sells groceries, fresh produce, and everyday household items.
Coles's YouTube ads highlight fresh produce and meats like chicken breast fillets, along with popular snack foods and confectionery such as chocolates, gummy candies, and crackers.
Coles primarily runs short horizontal video commercials, relying entirely on spots that are 15 seconds or shorter, with a smaller portion of vertical formats.
Coles advertises on YouTube exclusively in English, catering to its retail audience in Australia.
AdSee has indexed 113 YouTube ads from Coles, with 189M views in total, shown in 34 countries.
Coles's YouTube ads in the AdSee library ran most often in Australia, New Zealand, India, Venezuela and Vietnam. In total they were shown in 34 countries.
AdSee estimates Coles's YouTube ad spend at $378K – $7.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Coles.
The most-viewed Coles ad in the AdSee library is “Toblerone — Chocolate Like Nobody's Watching”, with 21.3M views on YouTube.
Coles's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12774574898404130817?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.