The initial close-up of the giant gummy bear and the question "WHO'S THIS GUY?"

The ad opens with a close-up of a large, translucent green gummy bear, with the text "WHO'S" appearing on screen. The text then changes to "WHO'S THIS GUY?". The scene transitions to a white background showing a single green gummy bear and the logo for "THE NATURAL CONFECTIONERY CO.", along with the text "MEET TEDDY GUMMY BEAR". The ad then shows a bag of "THE NATURAL CONFECTIONERY CO. GUMMY BEARS" with several gummy bears scattered around it. Finally, the text "YOUR NEW FAVOURITE BEARS ARE OUT THERE" appears, followed by a purple circle with "TRY NOW" inside.