The initial pouring of crackers into a bowl.

The ad opens with a close-up of someone pouring Ritz crackers into a bowl. It then cuts to a man and a woman in a kitchen, looking surprised. Chaos ensues as children run through the house, knocking things over. The scene shifts to two men standing outside a house, and then back to the kitchen where the family is now gathered, seemingly having cleaned up. The final shot is a close-up of the Ritz crackers with text.