Mattel YouTube Ads & Video Commercial Examples
#377 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center
Mattel is a multinational toy manufacturing and entertainment company producing well-known brands such as Barbie, Hot Wheels, Fisher-Price, and UNO. Across 4 markets, its YouTube advertising library features 60+ ads with 154M views. Campaigns showcase product lines ranging from baby activity mats and Fisher-Price playsets to Hot Wheels building sets and UNO game variations.
- Est. total spend
- $308K – $7.7M
- All-time, estimated range
- Ads indexed
- 60
- Total views
- 154M
- Markets
- 4
- Countries the ads ran in
Most-viewed Mattel YouTube ads
Top 20 by views · list updated
See all 60 Mattel ads
Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.
About Mattel
Mattel is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in 1945, the company designs, produces, and markets iconic toy brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Matchbox, and UNO. Its products, digital experiences, and entertainment content are sold globally through major retail chains, e-commerce platforms, and direct-to-consumer channels.
- Company
- Mattel, Inc.
- Category
- Toy manufacturing and entertainment
- Headquarters
- United States
- Advertises in
- 4 countries
Mattel YouTube ads — FAQ
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.