Buoy YouTube ads and video campaigns

#3264 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Buoy is a direct-to-consumer wellness brand offering unflavored, sugar-free liquid electrolyte and mineral drops. Across 30+ YouTube ads and 9.4M views in 2 markets, its video campaigns center on hydration drops, functional benefits like brain health and immunity, and social hydration trends.

Est. total spend
$189K – $471K
All-time, estimated range
Ads indexed
32
Total views
9.4M
Markets
2
Countries the ads ran in

Most-viewed Buoy YouTube ads

Top 20 by views · list updated

See all 32 Buoy ads

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About Buoy

Buoy is a direct-to-consumer wellness brand that produces unflavored, sugar-free liquid electrolyte and mineral drops designed to transform any beverage into a functional hydration drink. Founded in 2017 and based in San Diego, California, the company sells products for daily hydration, digestion, brain health, and recovery across the United States. Buoy also offers a support program providing discounted products for individuals managing chronic illnesses.

Company
Buoy, Inc.
Category
Liquid electrolyte supplements
Headquarters
United States
Advertises in
2 countries

Buoy YouTube ads — FAQ

Buoy advertises unflavored, sugar-free liquid electrolyte and mineral drops designed to add functional hydration to any beverage. Based in the United States, Buoy promotes supplements formulated for daily hydration, digestion, brain health, immunity, and recovery.
Buoy's YouTube ads focus on hydration drops, daily electrolyte tips, and remedies to combat exhaustion and nausea. Videos also showcase lifestyle trends, immune support products like Rainforest Defense Mist, and drops targeted for brain health and digestion.
Buoy uses a balanced mix of horizontal video ads and vertical Shorts-style spots. Its video lengths vary widely, ranging from quick clips under 30 seconds to longer spots exceeding a minute, with 30-to-60-second videos being the most common.
Buoy advertises on YouTube entirely in English, serving audiences primarily interested in wellness and hydration products from the United States.
AdSee has indexed 32 YouTube ads from Buoy, with 9.4M views in total, shown in 2 countries.
Buoy's YouTube ads in the AdSee library ran most often in the United States and Myanmar.
AdSee estimates Buoy's YouTube ad spend at $189K – $471K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Buoy.
The most-viewed Buoy ad in the AdSee library is “Buoy — The Cleanest Electrolyte on Earth”, with 1.7M views on YouTube.
Buoy's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18031085711557394433?region=anywhere
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$193K – $475K16 ads · 14.8M1614.8MView ads
3250$28.5K – $475K34 ads · 9.5M349.5MView ads
3263$189K – $472K37 ads · 9.4M379.4MView ads
3285$186K – $464K14 ads · 9.3M149.3MView ads
3300$101K – $461K21 ads · 9.2M219.2MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.