LUMINESS YouTube Ads: Real Video Campaigns & Data

#3263 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

LUMINESS is a direct-to-consumer beauty brand specializing in airbrush makeup systems, foundations, skincare, and cosmetics. With 30+ ads and 9.4M views in the US market, its video campaigns center on product demonstrations, transfer-proof makeup benefits, and full-coverage foundation reviews.

Est. total spend
$189K – $472K
All-time, estimated range
Ads indexed
37
Total views
9.4M
Markets
1
Countries the ads ran in

Most-viewed LUMINESS YouTube ads

Top 20 by views · list updated

See all 37 LUMINESS ads

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About LUMINESS

LUMINESS is a direct-to-consumer beauty brand specializing in airbrush makeup systems, foundations, skincare, haircare, and sunless tanning products. Owned and operated by Luminess Direct LLC, the company is headquartered in Stafford, Texas. It primarily serves the US consumer market with cruelty-free cosmetics manufactured in the USA.

Company
Luminess Direct LLC
Category
Airbrush makeup and cosmetics
Headquarters
United States
Advertises in
1 country

LUMINESS YouTube ads — FAQ

LUMINESS is a direct-to-consumer beauty brand operated by Luminess Direct LLC and based in the United States. The company specializes in airbrush makeup systems, foundations, skincare, haircare, and sunless tanning products.
LUMINESS YouTube ads focus primarily on cosmetic products such as Airbrush Spray full coverage foundation and Liquid Mirage color-adjusting foundation, often highlighting full-coverage formulas, product reviews, and demonstrations.
LUMINESS predominantly runs vertical, Shorts-style video ads, with a smaller portion in horizontal format. Most of its video ads are between 31 and 60 seconds in duration.
LUMINESS advertises entirely in English on YouTube, catering primarily to audiences in the United States.
AdSee has indexed 37 YouTube ads from LUMINESS, with 9.4M views in total, shown in 1 country.
LUMINESS's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates LUMINESS's YouTube ad spend at $189K – $472K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LUMINESS.
The most-viewed LUMINESS ad in the AdSee library is “Luminess — Transfer-Proof Full Cover Makeup”, with 4.3M views on YouTube.
LUMINESS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17172131937855209473?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.