Boulanger YouTube Ads: Top Video Commercials and Spend

#826 YouTube advertiser by spendRetail EcommerceFranceVerify on Google Ads Transparency Center

Boulanger is a French retailer specializing in consumer electronics, home appliances, and multimedia products. Its YouTube advertising footprint includes 40+ ads with over 88.5M views across 15 markets. The video campaigns regularly spotlight seasonal promotional sales, branded electronics, and the recurring Plaisir Partage theme.

Est. total spend
$442K – $3.1M
All-time, estimated range
Ads indexed
42
Total views
88.5M
Markets
15
Countries the ads ran in

Most-viewed Boulanger YouTube ads

Top 20 by views · list updated

See all 42 Boulanger ads

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About Boulanger

Boulanger is a French retail chain specializing in home appliances, consumer electronics, and multimedia products. Founded in 1954, the company operates more than 200 stores across France alongside its e-commerce website. Owned by Association Familiale Mulliez, Boulanger also offers customer services such as home installation, device repairs, tech support, and refurbished goods.

Company
BOULANGER SA
Category
Consumer electronics and home appliances retail
Headquarters
France
Advertises in
15 countries

Boulanger YouTube ads — FAQ

Boulanger is a French retail chain specializing in home appliances, consumer electronics, and multimedia products. In addition to products sold in stores and online, Boulanger offers services such as home installation, device repairs, tech support, and refurbished goods.
Boulanger's YouTube ads frequently highlight promotional sales events, brand messaging around shared enjoyment, and specific consumer electronics such as the Meta Quest 3S and BaByliss hair styling tools.
Boulanger utilizes a mix of horizontal and vertical video formats. Most of Boulanger's ads are short spots running up to 30 seconds.
Boulanger advertises on YouTube exclusively in French, catering to its primary audience and retail presence in France.
AdSee has indexed 42 YouTube ads from Boulanger, with 88.5M views in total, shown in 15 countries.
Boulanger's YouTube ads in the AdSee library ran most often in France, Belgium, Saint Martin, French Guiana and Luxembourg. In total they were shown in 15 countries.
AdSee estimates Boulanger's YouTube ad spend at $442K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Boulanger.
The most-viewed Boulanger ad in the AdSee library is “BaByliss Style Secret Air - Instant Curls & Waves”, with 9.4M views on YouTube.
Boulanger's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08134750590715559937?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.