A dirty sponge is shown, implying it's used for showering, which is visually jarring and unexpected.

The ad opens with a close-up of a dirty, yellowed sponge, implying it's used for showering. This transitions to a shot of a worn-out toothbrush head, then to a microscopic view of purple bacteria. The scene shifts to a close-up of teeth with yellow plaque buildup. Next, a hand is shown holding a new toothbrush head, preparing to attach it to an electric toothbrush. The toothbrush is then shown cleaning teeth, with text indicating 100% efficiency. Finally, a woman smiles while brushing her teeth with the electric toothbrush, and then smiles directly at the camera. The ad ends with a shot of the Oral-B electric toothbrush and its packaging.