A pirate exclaims "It smells incredible!" while looking at another pirate.

The ad opens on a pirate ship with several pirates. One pirate, wearing an eyepatch, smells something and exclaims. Another pirate yells about an intruder. A man in a white shirt is then seen being thrown overboard. He lands in the water and is then shown riding a seahorse. The scene transitions to a sunset over the ocean with Old Spice products displayed. The ad features a mix of dramatic pirate scenes and fantastical imagery.