The initial shot of the shower curtain being pulled back to reveal a woman in a towel.

The ad opens with a shower curtain being pulled back to reveal a woman wrapped in a towel, standing in a bathtub. She smiles and closes her eyes, then is shown smelling a piece of clothing. Next, a hand pours Lenor fabric conditioner into a washing machine drawer. The woman is then shown walking out of a building, through a bus, and into an elevator, all while the shower curtain pattern is visible. She is seen interacting with others and enjoying the scent of her clothes. The ad concludes with a shot of the Lenor bottle and logo with water splashes and flowers.