The glowing frame and the prominent display of the Always product.

The ad opens with a blue background and a glowing frame. A product shot of Always Ultra Day pads appears in the bottom right. The main visual is a close-up of a pad, first showing its top layer, then its absorbent core with blue gel. Feathers float around the pad, emphasizing its softness. A hand then holds up a pad, and a red liquid is poured onto it, showing it being absorbed quickly. The ad uses bright, clean visuals and a fluid, dynamic editing style.