Wella YouTube Ads and Video Campaigns

#2357 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Wella is a global hair care brand offering professional salon and consumer products for hair coloring, care, and styling. Its YouTube advertising footprint includes 12 ads across 3 markets, totaling 29.0M views. Video campaigns center heavily on product lines such as Wella Professionals Ultimate Color and Ultimate Repair.

Est. total spend
$174K – $783K
All-time, estimated range
Ads indexed
12
Total views
29.0M
Markets
3
Countries the ads ran in

Most-viewed Wella YouTube ads

Top 12 by views · list updated

About Wella

Wella is a global beauty and hair care brand specializing in professional salon and consumer hair coloring, care, and styling products. Founded in 1880 in Germany, the company supplies hair salons, stylists, and retail customers internationally. It operates under Wella Company, which is majority-owned by investment firm KKR.

Company
Wella Operations US LLC
Category
Hair care products
Advertises in
3 countries

Wella YouTube ads — FAQ

Wella is a global beauty and hair care brand that specializes in hair coloring, care, and styling products. Operating under Wella Company, the brand supplies both professional hair salons and stylists as well as retail consumers.
Wella's YouTube video ads focus primarily on its Wella Professionals product lines. Common themes highlight hair care and color longevity, specifically showcasing lines such as Ultimate Color and Ultimate Repair.
Wella relies primarily on horizontal video formats alongside some vertical video spots. Most of Wella's video advertisements are short commercials running 15 seconds or less, with the remainder lasting between 16 and 30 seconds.
Wella advertises on YouTube primarily in German, followed by Italian and French.
AdSee has indexed 12 YouTube ads from Wella, with 29.0M views in total, shown in 3 countries.
Wella's YouTube ads in the AdSee library ran most often in Germany, Italy and France.
AdSee estimates Wella's YouTube ad spend at $174K – $783K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wella.
The most-viewed Wella ad in the AdSee library is “Wella Professionals Ultimate Color - Vibrant Hair Color”, with 6.1M views on YouTube.
Wella's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17960253162451369985?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.