Magazine Luiza YouTube Ads: Top Video Commercials & Data

#2348 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Magazine Luiza is one of Brazil's largest multichannel retail and e-commerce platforms, offering consumer electronics, home appliances, furniture, and beauty products. Its YouTube advertising footprint spans 70+ ads and 98.2M views across 3 markets. The video campaigns frequently highlight major promotional events such as the Bota Fora sale and exclusive product launches for electronics and styling tools.

Est. total spend
$196K – $786K
All-time, estimated range
Ads indexed
74
Total views
98.2M
Markets
3
Countries the ads ran in

Most-viewed Magazine Luiza YouTube ads

Top 20 by views · list updated

See all 74 Magazine Luiza ads

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About Magazine Luiza

Magazine Luiza S.A., operating commercially as Magalu, is one of Brazil's largest multichannel retail and e-commerce platforms. Founded in 1957, the company sells consumer electronics, home appliances, furniture, beauty products, and general merchandise. It operates a network of over 1,200 physical stores alongside a major digital ecosystem and marketplace serving consumers across Brazil.

Company
Magazine Luiza S.A.
Category
Retail and e-commerce platform
Headquarters
Brazil
Advertises in
3 countries

Magazine Luiza YouTube ads — FAQ

Magazine Luiza is a Brazilian retail and e-commerce platform that sells consumer electronics, home appliances, furniture, and beauty products. Its YouTube advertisements highlight items from its physical stores and online marketplace.
Magazine Luiza's YouTube ads frequently promote clearance sales like the Bota Fora event, discounts of up to 50 percent, and deals on TVs and smartphones. Several campaigns also spotlight beauty devices, such as exclusive GA.MA hair stylers.
Magazine Luiza utilizes a mix of vertical video formats and horizontal spots. These ads are spread relatively evenly across various durations, ranging from quick clips under 15 seconds to longer 30- and 60-second commercials.
Magazine Luiza advertises exclusively in Portuguese, focusing its campaigns on audiences in its home market of Brazil.
AdSee has indexed 74 YouTube ads from Magazine Luiza, with 98.2M views in total, shown in 3 countries.
Magazine Luiza's YouTube ads in the AdSee library ran most often in Brazil, Uruguay and Paraguay.
AdSee estimates Magazine Luiza's YouTube ad spend at $196K – $786K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Magazine Luiza.
The most-viewed Magazine Luiza ad in the AdSee library is “GA.MA ITALY — Your New Hair Styler Has Arrived”, with 17.4M views on YouTube.
Magazine Luiza's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14248386603834671105?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.