Bold white text "CHEVEUX EN DÉTRESSE" on a vibrant red background.

The ad opens with bold white text on a red background: "CHEVEUX EN DÉTRESSE". This transitions to a close-up of hair being straightened with a hot tool, with text overlay "CHALEUR UV". More text appears on red backgrounds listing hair damage causes: "LISSAGE, POLLUTION, DÉCOLORATION, SÉCHAGE, FROTTEMENTS". The scene shifts to a display of Wella Professionals Ultimate Repair products, then to a woman with long blonde hair. Text appears: "RÉPARE EN 90 SECONDES" with a circle around "90". Another shot shows someone applying a spray from the product line to wet hair. Text reads "TECHNOLOGIE BREVETÉE AUX AHA ET OMEGA-9". A woman with flowing brown hair is shown, followed by three women of diverse backgrounds. The ad concludes with the Wella Professionals logo on a red background.