Kmart YouTube Ads and Video Campaigns

#2355 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

Kmart Australia is a discount department store chain offering apparel, home decor, toys, and electronics across Australia and New Zealand. Its YouTube advertising spans 20+ ads and 19.6M views across 12 markets. The brand's video campaigns frequently highlight popular toy lines, mobile app features, holiday apparel promotions, and everyday low prices.

Est. total spend
$58.8K – $784K
All-time, estimated range
Ads indexed
20
Total views
19.6M
Markets
12
Countries the ads ran in

Most-viewed Kmart YouTube ads

Top 20 by views · list updated

About Kmart

Kmart Australia is a discount department store chain offering apparel, home decor, furniture, toys, electronics, and beauty products across Australia and New Zealand. Founded in 1969 in Burwood, Victoria, the company operates over 300 physical retail stores alongside its online e-commerce site. It operates as a division of Kmart Group, owned by the Australian conglomerate Wesfarmers.

Company
KMART AUSTRALIA LIMITED
Category
Discount department store chain
Headquarters
Australia
Advertises in
12 countries

Kmart YouTube ads — FAQ

Kmart Australia is an Australian discount department store chain owned by Wesfarmers. It retails apparel, home decor, furniture, toys, electronics, and beauty products through both its physical stores and online platform.
Kmart's YouTube ads frequently promote specific children's toys such as Bluey, Flipslide, and Heroes of Goo Jit Zu. The commercials also highlight the Kmart mobile app, holiday apparel sales, and general low-price retail offerings.
Kmart primarily runs horizontal video ads on YouTube, with most commercials being short spots running up to 15 seconds. The retailer occasionally features vertical formats and longer videos up to one minute.
Kmart advertises on YouTube entirely in English, serving audiences primarily from its Australian retail base.
AdSee has indexed 20 YouTube ads from Kmart, with 19.6M views in total, shown in 12 countries.
Kmart's YouTube ads in the AdSee library ran most often in Australia, Indonesia, Italy, India and Germany. In total they were shown in 12 countries.
AdSee estimates Kmart's YouTube ad spend at $58.8K – $784K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Kmart.
The most-viewed Kmart ad in the AdSee library is “Heroes of Goo Jit Zu Goo Slingers Mega Launcher”, with 4.2M views on YouTube.
Kmart's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18443173152000311297?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.