The Switch Is On YouTube Ads and Campaign Examples

#3896 YouTube advertiser by spendNonprofit PoliticalUnited StatesVerify on Google Ads Transparency Center

The Switch Is On is an educational initiative by the Building Decarbonization Coalition guiding consumers through switching from gas to electric appliances. Its YouTube advertising in the US features 11 ads with 6.6M views, focusing on home energy upgrades, electric heat pumps, and homeowner stories.

Est. total spend
$132K – $329K
All-time, estimated range
Ads indexed
11
Total views
6.6M
Markets
1
Countries the ads ran in

Most-viewed The Switch Is On YouTube ads

Top 11 by views · list updated

About The Switch Is On

The Switch Is On is an educational initiative and resource platform that guides homeowners, renters, and contractors through transitioning from gas to electric appliances. Powered by the non-profit Building Decarbonization Coalition, it provides tools to connect with financial rebates, incentives, and vetted local contractors across California and other US states. The campaign seeks to accelerate building decarbonization, improve health and efficiency, and reduce greenhouse gas emissions.

Company
Building Decarbonization Coalition
Category
Home electrification resource hub
Headquarters
United States
Advertises in
1 country

The Switch Is On YouTube ads — FAQ

The Switch Is On is an educational initiative by the non-profit Building Decarbonization Coalition in the United States. It provides resources, rebate tools, and contractor connections to help homeowners and renters transition from gas to electric appliances.
The Switch Is On's YouTube ads center on home energy upgrades and electric heat pumps. Many spots feature homeowner stories, such as Daniel and Alicia upgrading their home's HVAC and water heating systems for greater comfort.
The Switch Is On utilizes a mix of horizontal videos and vertical Shorts. Most of the campaign's ads run between 16 and 30 seconds, alongside some shorter and longer spots.
The Switch Is On produces its YouTube video ads entirely in English for audiences in the United States.
AdSee has indexed 11 YouTube ads from The Switch Is On, with 6.6M views in total, shown in 1 country.
The Switch Is On's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates The Switch Is On's YouTube ad spend at $132K – $329K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Switch Is On.
The most-viewed The Switch Is On ad in the AdSee library is “The Switch Is On - Heat Pumps for Homeowners”, with 2.7M views on YouTube.
The Switch Is On's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13446731834209599489?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.