The initial close-up of a very dirty baking dish.

The ad opens with a close-up of a dirty glass baking dish on a counter, with people blurred in the background. The Somat logo appears. The scene transitions to a darker, more dramatic shot of the same dish. A hand reaches for the dish. The camera then moves inside a dishwasher, showing a man loading it. The text 'SO WHAT?' appears. The ad then shows a package of Somat Excellence Premium 5in1 Caps, with the word 'NEU' (New) in a corner. A Somat cap is placed in a dishwasher dispenser. A close-up shows the cap dissolving and releasing cleaning agents. Text highlights 'EXTRA BOOST'. The ad shows the cleaning agents working on dried-on food. A clean glass dish is shown in the dishwasher, with text 'BIS ZU 72 STUNDEN' (Up to 72 hours). The man from earlier is shown holding a clean glass dish. The final shot shows the Somat product package again, with text 'UNSERE NR. 1 GEGEN EINGETROCKNETES' (Our No. 1 against dried-on).