Somat YouTube Ads and Video Campaigns

#840 YouTube advertiser by spendDTCGermany

Somat is a Henkel brand offering automatic dishwashing detergents, gels, caps, rinse aids, and machine cleaners. In Germany, its YouTube advertising spans 20+ ads with over 113M views, highlighting products like Excellence Premium 5in1 Caps alongside dishwasher cleaners and tabs.

Est. total spend
$1.2M – $3.1M
All-time, estimated range
Ads indexed
28
Total views
113M
Markets
1
Countries the ads ran in

Most-viewed Somat YouTube ads

Top 20 by views · list updated

Somat — Somat — Excellence Premium 5in1 Caps (YouTube video ad)0:15

Somat

Somat — Excellence Premium 5in1 Caps

32.7M views
Somat — Somat Excellence Premium 5in1 Caps - Unsere Nr. 1 gegen eingetrocknetes (YouTube video ad)0:06

Somat

Somat Excellence Premium 5in1 Caps - Unsere Nr. 1 gegen eingetrocknetes

12.5M views
Somat — Somat Excellence Premium 5in1 Caps – Die Nr. 1 gegen eingetrocknetes (YouTube video ad)0:06

Somat

Somat Excellence Premium 5in1 Caps – Die Nr. 1 gegen eingetrocknetes

11.1M views
Somat — Soma: Geschirr strahlend sauber (YouTube video ad)0:14

Somat

Soma: Geschirr strahlend sauber

6.1M views
Somat — Somat — Zeit mit den Liebsten ist unbezahlbar (YouTube video ad)0:16

Somat

Somat — Zeit mit den Liebsten ist unbezahlbar

5.7M views
Somat — Somat 5in1 Reiniger for a clean dishwasher (YouTube video ad)0:14

Somat

Somat 5in1 Reiniger for a clean dishwasher

5.5M views
Somat — Somat Dishwasher Cleaner Ad (YouTube video ad)0:15

Somat

Somat Dishwasher Cleaner Ad

5.3M views
Somat — Somat Excellence Premium 5in1 Caps (YouTube video ad)0:15

Somat

Somat Excellence Premium 5in1 Caps

4.8M views
Somat — Somat — Dishwasher Detergent (YouTube video ad)0:15

Somat

Somat — Dishwasher Detergent

4.6M views
Somat — Somat — Dishwasher Tabs (YouTube video ad)0:15

Somat

Somat — Dishwasher Tabs

3.7M views
Somat — Somat — Fehler passieren. Aber nicht mit den Somat 5in1 Caps. (YouTube video ad)0:15

Somat

Somat — Fehler passieren. Aber nicht mit den Somat 5in1 Caps.

3.7M views
Somat — Somat Excellence Gel Reiniger - Die Nummer 1 im Kurzprogramm (YouTube video ad)0:15

Somat

Somat Excellence Gel Reiniger - Die Nummer 1 im Kurzprogramm

3.6M views
Somat — Somat Excellence Gel Reiniger (YouTube video ad)0:06

Somat

Somat Excellence Gel Reiniger

2.8M views
Somat — Somat 5in1 Caps — Start your Clean Girl Era (YouTube video ad)0:15

Somat

Somat 5in1 Caps — Start your Clean Girl Era

2.6M views
Somat — Somat — Dishwasher Detergent (YouTube video ad)0:15

Somat

Somat — Dishwasher Detergent

2.2M views
Somat — Somat — Mädelsabend cleanup with Somat Excellence Gel (YouTube video ad)0:30

Somat

Somat — Mädelsabend cleanup with Somat Excellence Gel

1.9M views
Somat — Soma - Dishwashing Gel Ad (YouTube video ad)0:06

Somat

Soma - Dishwashing Gel Ad

1.9M views
Somat — Somat Excellence Gel Reiniger (YouTube video ad)0:10

Somat

Somat Excellence Gel Reiniger

1.9M views
Somat — Somat Excellence Premium Gel - "SOS" (YouTube video ad)0:06

Somat

Somat Excellence Premium Gel - "SOS"

1.9M views
Somat — Somat Excellence Duo Power Gel — Perfekte Sauberkeit und Glanz (YouTube video ad)0:14

Somat

Somat Excellence Duo Power Gel — Perfekte Sauberkeit und Glanz

1.3M views

See all 28 Somat ads

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About Somat

Somat is a brand of automatic dishwashing detergents, gels, caps, rinse aids, and machine cleaners owned by Henkel. Introduced in Germany in 1962, it was the country's first specialized detergent designed for automatic dishwashers. The website somat.de serves consumers in Germany with product information, washing tips, and promotional campaigns.

Company
Henkel AG & Co. KGaA
Category
Dishwashing products and detergents
Headquarters
Germany
Advertises in
1 country

Somat YouTube ads — FAQ

Somat is a German dishwashing brand owned by Henkel AG & Co. KGaA. Originating in Germany in 1962, the brand specializes in automatic dishwashing products, including detergents, gels, caps, tabs, rinse aids, and machine cleaners.
Somat's YouTube ads primarily focus on dishwasher products such as Excellence Premium 5in1 Caps, dishwasher cleaner, and detergent tabs. Common themes in the ad messaging highlight tackling dried-on food, achieving sparkling clean dishes, and valuing time spent with loved ones.
Somat relies mostly on vertical video ads, with a smaller portion using horizontal formats. In terms of duration, the vast majority of Somat's video ads are short spots running up to 15 seconds.
Somat advertises exclusively in German on YouTube, catering to audiences in its home market of Germany.
AdSee has indexed 28 YouTube ads from Somat, with 113M views in total, shown in 1 country.
Somat's YouTube ads in the AdSee library ran most often in Germany.
AdSee estimates Somat's YouTube ad spend at $1.2M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Somat.
The most-viewed Somat ad in the AdSee library is “Somat — Excellence Premium 5in1 Caps”, with 32.7M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.