The initial shot of a woman reacting with disgust to dirty dishes.

The ad opens with a woman looking disgusted at dirty dishes in a kitchen. Text appears: "SCHMUTZIGES GESCHIRR?" (Dirty dishes?). The scene transitions to a man looking up in despair, then holding a dirty glass dish. He then takes a bottle of Somat dishwashing gel and pours it into a dishwasher. Close-ups show the gel being poured and then dissolving with sparkling effects. The final shot shows the Somat bottle prominently displayed.