The initial question "SCHMUTZIGES GESCHIRR?" accompanied by a close-up of a woman's face.

The ad opens with a woman in a kitchen looking at dirty dishes with a questioning expression. Text appears asking "SCHMUTZIGES GESCHIRR?" (Dirty dishes?). The scene quickly cuts to a man looking up at a glass dish with a surprised and slightly disgusted expression. The ad then shows a bottle of Somat dishwashing gel with text "JETZT TESTEN" (Test now). The final shot is a close-up of the product bottle.