The initial shock of dirty dishes after running the dishwasher.

The ad opens with a person opening a dishwasher, only to find the dishes are still dirty. The person reacts with horror and disbelief. A woman then appears holding a package of Somat dishwasher tabs, presenting it as the solution. The ad shows the tabs being used and the dishwasher running. Finally, the person from the beginning is shown happily holding a clean plate, thanking Somat. The ad ends with a product shot and tagline.