Sephora YouTube Ads: Top Commercials and Creatives

#791 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Sephora is a global beauty retailer under LVMH, selling cosmetics, skincare, fragrances, and haircare. Across 6 markets, its YouTube advertising has generated 64.8M views across 100+ ads. Video campaigns frequently highlight luxury fragrances alongside brand showcases for haircare essentials and skincare.

Est. total spend
$389K – $3.2M
All-time, estimated range
Ads indexed
127
Total views
64.8M
Markets
6
Countries the ads ran in

Most-viewed Sephora YouTube ads

Top 20 by views · list updated

Burberry — Burberry Goddess — The New Parfum (YouTube video ad)0:15

Burberry

Burberry Goddess — The New Parfum

28.1M views
Chloé Fragrances - Coty — Chloé — The New Parfum (YouTube video ad)0:20

Chloé Fragrances - Coty

Chloé — The New Parfum

3.1M views
Chloé Fragrances - Coty — Chloé — Le Parfum (YouTube video ad)0:06

Chloé Fragrances - Coty

Chloé — Le Parfum

3.1M views
Sephora Italia — Sephora — Benefit Cosmetics Pore Mask (YouTube video ad)0:20

Sephora Italia

Sephora — Benefit Cosmetics Pore Mask

3M views
Chloé Fragrances - Coty — Chloé - The New Parfum (YouTube video ad)0:15

Chloé Fragrances - Coty

Chloé - The New Parfum

2.4M views
Sephora Italia — Sephora x Tarte CC Serum (YouTube video ad)0:11

Sephora Italia

Sephora x Tarte CC Serum

2.1M views
Sephora Italia — Olaplex Bond Maintenance Shampoo & Conditioner at Sephora (YouTube video ad)0:15

Sephora Italia

Olaplex Bond Maintenance Shampoo & Conditioner at Sephora

1.7M views
Sephora Italia — Sephora Haircare Showcase: Fenty, Ouai, K18, Moroccanoil (YouTube video ad)0:20

Sephora Italia

Sephora Haircare Showcase: Fenty, Ouai, K18, Moroccanoil

1.3M views
Sephora Italia — Sephora Haircare Showcase: Moroccanoil, Fenty Hair, OUAI, K18 (YouTube video ad)0:20

Sephora Italia

Sephora Haircare Showcase: Moroccanoil, Fenty Hair, OUAI, K18

1.3M views
Sephora Italia — Sephora Hair Essentials: OUAI, K18, Moroccanoil, Fenty Hair (YouTube video ad)0:20

Sephora Italia

Sephora Hair Essentials: OUAI, K18, Moroccanoil, Fenty Hair

1.3M views
Sephora Italia — Sephora Haircare Showcase: K18, Moroccanoil, Fenty Hair, Ouai (YouTube video ad)0:20

Sephora Italia

Sephora Haircare Showcase: K18, Moroccanoil, Fenty Hair, Ouai

1.3M views
Sephora Italia — Tarte CC Cream — Nuovo e Solo da Sephora (YouTube video ad)0:20

Sephora Italia

Tarte CC Cream — Nuovo e Solo da Sephora

1.3M views
Sephora Italia — Sephora - Haus Labs Makeup Products (YouTube video ad)0:15

Sephora Italia

Sephora - Haus Labs Makeup Products

604.7K views
Sephora Italia — Anastasia Beverly Hills Impeccable Setting Spray by Sephora (YouTube video ad)0:28

Sephora Italia

Anastasia Beverly Hills Impeccable Setting Spray by Sephora

603.5K views
Sephora Italia — BYOMA Bio-Collagen Radiance Facial Mask - Sephora (YouTube video ad)0:11

Sephora Italia

BYOMA Bio-Collagen Radiance Facial Mask - Sephora

485.6K views
Sephora Italia — Sephora — Click & Collect for Mother's Day (YouTube video ad)0:06

Sephora Italia

Sephora — Click & Collect for Mother's Day

439.8K views
Sephora Italia — Sephora - REM Beauty Bronzer (YouTube video ad)0:13

Sephora Italia

Sephora - REM Beauty Bronzer

434.4K views
Sephora Italia — Sol de Janeiro Jet Sets at Sephora (YouTube video ad)0:10

Sephora Italia

Sol de Janeiro Jet Sets at Sephora

431.7K views
Sephora Italia — Anastasia Beverly Hills Impeccable Setting Spray at Sephora (YouTube video ad)0:20

Sephora Italia

Anastasia Beverly Hills Impeccable Setting Spray at Sephora

424.6K views
Sephora Italia — Sephora — Bronzer Application Tutorial (YouTube video ad)0:26

Sephora Italia

Sephora — Bronzer Application Tutorial

381K views

See all 127 Sephora ads

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About Sephora

Sephora.it is the Italian online store for Sephora, offering cosmetics, skincare, fragrances, haircare, and personal care products. It serves consumers in Italy through its localized e-commerce platform and physical retail store network. Founded in France in 1969, Sephora operates globally as a retail subsidiary of luxury conglomerate LVMH.

Company
Sephora Italia S.r.l.
Category
Beauty retail
Headquarters
Italy
Advertises in
6 countries

Sephora YouTube ads — FAQ

Sephora is a beauty retailer that advertises cosmetics, skincare, fragrances, haircare, and personal care products. Its Italian platform, operated by Sephora Italia S.r.l., highlights both physical retail and e-commerce offerings.
Sephora's YouTube ads focus on fragrances from brands like Burberry and Chloé, skincare products like Benefit pore masks and Tarte serums, and haircare showcases featuring labels such as Olaplex, Fenty Hair, Ouai, K18, and Moroccanoil.
Sephora primarily runs horizontal video ads, alongside a smaller share of vertical Shorts-style spots. Most ads are short, lasting up to 15 seconds or between 16 and 30 seconds.
Sephora advertises predominantly in Italian, with a smaller portion of its YouTube ads appearing in English.
AdSee has indexed 127 YouTube ads from Sephora, with 64.8M views in total, shown in 6 countries.
Sephora's YouTube ads in the AdSee library ran most often in Italy, the United States, Germany, the Netherlands and Australia. In total they were shown in 6 countries.
AdSee estimates Sephora's YouTube ad spend at $389K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sephora.
The most-viewed Sephora ad in the AdSee library is “Burberry Goddess — The New Parfum”, with 28.2M views on YouTube.
Sephora's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02920670807451500545?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.