PUMA YouTube ads: video campaigns and creative examples

#802 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

PUMA designs and manufactures athletic and casual footwear, apparel, and accessories. With 100+ ads and 63.9M views across 27 markets, its YouTube video campaigns highlight running lines like the Deviate Nitro series alongside performance-driven sportswear themes.

Est. total spend
$128K – $3.2M
All-time, estimated range
Ads indexed
154
Total views
63.9M
Markets
27
Countries the ads ran in

Most-viewed PUMA YouTube ads

Top 20 by views · list updated

PUMA — Puma Deviate Nitro 4 - Too Fast (YouTube video ad)0:15

PUMA

Puma Deviate Nitro 4 - Too Fast

12.6M views
PUMA — Puma — Achieve Greatness Through Hard Work (YouTube video ad)0:26

PUMA

Puma — Achieve Greatness Through Hard Work

7.3M views
PUMA — Puma — Deviate Nitro Running Shoes (YouTube video ad)0:15

PUMA

Puma — Deviate Nitro Running Shoes

3.8M views
PUMA — Puma Running Shoes - Deviate Nitro 4 (YouTube video ad)0:06

PUMA

Puma Running Shoes - Deviate Nitro 4

3.5M views
PUMA — Por Amor à Camisola (YouTube video ad)0:30

PUMA

Por Amor à Camisola

2.8M views
PUMA — Puma Deviate 4 - Too Fast (YouTube video ad)0:06

PUMA

Puma Deviate 4 - Too Fast

2.7M views
PUMA — H-STREET - Move In, Lace Up (YouTube video ad)0:15

PUMA

H-STREET - Move In, Lace Up

2.5M views
PUMA — Puma Deviate Nitro 4 - Too Fast Running Shoes (YouTube video ad)0:10

PUMA

Puma Deviate Nitro 4 - Too Fast Running Shoes

2.4M views
PUMA — Puma Deviate Nitro 2 - Too Fast (YouTube video ad)0:06

PUMA

Puma Deviate Nitro 2 - Too Fast

2.2M views
PUMA — Puma — Forever. Faster. (YouTube video ad)0:15

PUMA

Puma — Forever. Faster.

1.7M views
PUMA — Puma — DEVIATE NITRO 3 Running Shoe (YouTube video ad)0:30

PUMA

Puma — DEVIATE NITRO 3 Running Shoe

1.5M views
PUMA — Portugal: A Nação Que Vibra (YouTube video ad)0:15

PUMA

Portugal: A Nação Que Vibra

1.3M views
PUMA — Puma — Connection Through Shared Tastes (YouTube video ad)0:18

PUMA

Puma — Connection Through Shared Tastes

903K views
PUMA — Puma — Practice and Persevere (YouTube video ad)0:26

PUMA

Puma — Practice and Persevere

747.5K views
PUMA — Puma Deviate Elite Hyrox Shoes (YouTube video ad)0:16

PUMA

Puma Deviate Elite Hyrox Shoes

731.4K views
PUMA — Puma x BMW (YouTube video ad)0:15

PUMA

Puma x BMW

730.4K views
PUMA — Puma Running Ad (YouTube video ad)0:15

PUMA

Puma Running Ad

693.3K views
Video ad upload channel for 283-020-4060 — Puma — Fin de Temporada 50% OFF Sale (YouTube video ad)0:20

Video ad upload channel for 283-020-4060

Puma — Fin de Temporada 50% OFF Sale

611.7K views
PUMA — Puma - Sports Car Ad (YouTube video ad)0:15

PUMA

Puma - Sports Car Ad

515.7K views
PUMA — Puma — Fashion and Movement (YouTube video ad)0:16

PUMA

Puma — Fashion and Movement

475.6K views

See all 154 PUMA ads

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About PUMA

PUMA SE is a German multinational corporation that designs, manufactures, and markets athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, the company operates globally across more than 120 countries through direct-to-consumer and wholesale retail channels. Headquartered in Herzogenaurach, Germany, PUMA is one of the world's largest sportswear manufacturers.

Company
PUMA SE
Category
Sportswear and athletic footwear
Advertises in
27 countries

PUMA YouTube ads — FAQ

PUMA is a sportswear and athletic footwear brand that designs, manufactures, and markets athletic and casual shoes, apparel, and accessories.
PUMA's YouTube ads frequently spotlight running shoes, particularly the Deviate Nitro line, alongside themes of athletic performance and hard work.
PUMA primarily uses horizontal video ads alongside vertical formats, with spot lengths split between short 15-second clips and 16- to 30-second videos.
PUMA advertises on YouTube predominantly in English, with additional campaigns running in Spanish and Portuguese.
AdSee has indexed 154 YouTube ads from PUMA, with 63.9M views in total, shown in 27 countries.
PUMA's YouTube ads in the AdSee library ran most often in Canada, the United States, Puerto Rico, Mexico and the United Kingdom. In total they were shown in 27 countries.
AdSee estimates PUMA's YouTube ad spend at $128K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PUMA.
The most-viewed PUMA ad in the AdSee library is “Puma Deviate Nitro 4 - Too Fast”, with 12.7M views on YouTube.
PUMA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00618609224884158465?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.