Zalando YouTube ads: top video campaigns and creative examples

#784 YouTube advertiser by spendRetail EcommerceBelgium

Zalando is a European fashion e-commerce retailer offering clothing, footwear, accessories, and beauty products. Its video advertising footprint spans 107 markets with over 65.5M views across 50+ ads in this collection, featuring major creative campaigns such as The Devil is in all of us in partnership with the Royal Belgian FA alongside style-focused promotions.

Est. total spend
$131K – $3.3M
All-time, estimated range
Ads indexed
53
Total views
65.5M
Markets
107
Countries the ads ran in

Most-viewed Zalando YouTube ads

Top 20 by views · list updated

See all 53 Zalando ads

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About Zalando

Zalando Belgium is the local retail website serving consumers in Belgium, operated by German e-commerce company Zalando SE. Founded in 2008 and headquartered in Berlin, the parent platform sells clothing, footwear, accessories, and beauty products across Europe. The online store features thousands of international and local fashion brands.

Company
Zalando SE
Category
Fashion e-commerce retailer
Headquarters
Belgium
Advertises in
107 countries

Zalando YouTube ads — FAQ

Zalando is a fashion e-commerce retailer selling clothing, footwear, accessories, and beauty products. Its online platform serves consumers in Belgium with thousands of international and local fashion brands.
Zalando's YouTube video ads prominently highlight the campaign "The Devil is in all of us," including collaborations with the Royal Belgian FA, alongside general style-focused messages such as "Find Your Style."
Zalando relies mostly on horizontal video ads alongside some vertical Shorts-style spots. Most ads run for 15 seconds or less, with the remainder lasting between 16 and 30 seconds.
Zalando advertises primarily in French and Dutch for its audience in Belgium, with additional video campaigns also presented in English.
AdSee has indexed 53 YouTube ads from Zalando, with 65.5M views in total, shown in 107 countries.
Zalando's YouTube ads in the AdSee library ran most often in Belgium, Malaysia, Spain, Venezuela and Latvia. In total they were shown in 107 countries.
AdSee estimates Zalando's YouTube ad spend at $131K – $3.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zalando.
The most-viewed Zalando ad in the AdSee library is “Zalando — The Devil is in all of us”, with 4.7M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.