The question "Já ganhou e não sabe?" (Have you already won and don't know?) presented with visually distinct categories.

The ad opens with text asking if the viewer has already won and doesn't know, with categories like 'Restaurants', 'Electricity', 'Fuel', and 'Shopping' appearing around it. It then transitions to show the 'Santander Rewards' app interface on a smartphone, highlighting points and options to earn or use them. The ad shows animated lightbulbs turning on, symbolizing ideas or rewards, and then visually represents earning points through everyday activities like paying electricity bills, dining out, and using a Santander credit card. A montage of partner brand logos appears, followed by images of desirable products like a robot vacuum, TV, iPhone, and PlayStation 5, with 'Add to Cart' buttons. The ad concludes with the message that at Santander, you're always winning, and a call to action to enter Santander Rewards, ending with the Santander logo.