The initial abstract pink shapes and the sudden appearance of the Santander logo.

The ad opens with a soft pink background and an abstract oval shape. The Santander logo appears in the center, followed by a graphic illustrating a couple embracing and holding a key, with text overlays. The ad then transitions to text-based slides showing "Crédito Habitação Santander" before returning to the Santander logo. The pacing is slow and smooth, with gentle animations.