Santander Portugal YouTube ads and commercial campaigns

#1372 YouTube advertiser by spendFintechPortugalVerify on Google Ads Transparency Center

Santander Portugal is a major private bank offering retail, corporate, and private banking services, including loans, mortgages, and savings. Across 6 markets, its YouTube advertising features 40+ ads and 47.6M views. Video campaigns prominently highlight digital banking services, including online account opening, youth accounts, and personal credit.

Est. total spend
$238K – $1.7M
All-time, estimated range
Ads indexed
41
Total views
47.6M
Markets
6
Countries the ads ran in

Most-viewed Santander Portugal YouTube ads

Top 20 by views · list updated

See all 41 Santander Portugal ads

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About Santander Portugal

Santander Portugal (legally Banco Santander Totta, S.A.) is one of the largest private banking institutions in Portugal, providing personal, corporate, and private banking services alongside loans, mortgages, and savings products. Tracing its roots back to 1843, the bank operates as a subsidiary of the global Spanish banking giant Santander Group. It serves millions of individual and business customers across the country through an extensive physical branch network and digital banking services.

Company
Banco Santander Totta, S.A.
Category
Retail and commercial banking
Headquarters
Portugal
Advertises in
6 countries

Santander Portugal YouTube ads — FAQ

Santander Portugal, legally Banco Santander Totta, S.A., is a retail and commercial banking institution based in Portugal. Operating as part of Santander Group, it provides personal, corporate, and private banking services, including loans, mortgages, savings products, and digital banking solutions.
Santander Portugal's YouTube ads focus primarily on the simplicity of opening bank accounts online, including youth accounts and authentication using digital credentials. Other recurring promotional topics include personal loans and home buying or mortgage solutions.
Santander Portugal uses predominantly horizontal video ads alongside some vertical formats. Most of these campaigns consist of short spots up to 15 seconds, complemented by 16-to-30-second videos.
Santander Portugal advertises exclusively in Portuguese, catering directly to audiences in its home market of Portugal.
AdSee has indexed 41 YouTube ads from Santander Portugal, with 47.6M views in total, shown in 6 countries.
Santander Portugal's YouTube ads in the AdSee library ran most often in Portugal, Germany, France, the United Kingdom and Belgium. In total they were shown in 6 countries.
AdSee estimates Santander Portugal's YouTube ad spend at $238K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Santander Portugal.
The most-viewed Santander Portugal ad in the AdSee library is “Santander — Abrir conta online”, with 12.5M views on YouTube.
Santander Portugal's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05041200254314086401?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.