The Santander logo and the initial text 'Receba na sua nova conta' create immediate brand recognition and a sense of opportunity.
The ad opens with the Santander logo on a red, patterned background. Text appears, stating 'Receba na sua nova conta' (Receive in your new account). The scene then shifts to text detailing an offer: 'Ao trazer o ordenado pode receber de 125€ a 500€ para ordenados liquidos de 850€ a 2000€' (By bringing your salary, you can receive from €125 to €500 for net salaries from €850 to €2000). This is followed by a shot of a couple on a couch, looking at a phone. More text appears, including 'Santander', 'Domiciliação de ordenado' (Salary direct debit), and details about the offer. The ad concludes with the Santander logo and 'Banco Santander'. The pacing is moderate, with text overlays and brief scene changes.
Santander: Offer for New Accounts and Salary Direct Debit
- Brand
- Banco Santander
- Landing page
- Domain
- santander.pt
- Language
- PT
- Countries
- PT


















