HOKA YouTube ads and video creative examples

#1073 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

HOKA is a global performance footwear and apparel brand known for its cushioned running and hiking shoes. Across 12 markets, its video advertising library features 30+ ads with over 57.0M views, driven primarily by its Together We Fly Higher campaign creatives.

Est. total spend
$285K – $2.3M
All-time, estimated range
Ads indexed
32
Total views
57.0M
Markets
12
Countries the ads ran in

Most-viewed HOKA YouTube ads

Top 20 by views · list updated

See all 32 HOKA ads

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About HOKA

HOKA is a global performance footwear and apparel brand best known for its maximalist cushioned running and hiking shoes. Founded in France in 2009 by Jean-Luc Diard and Nicolas Mermoud, the brand was acquired in 2013 by Deckers Outdoor Corporation. It sells road running, trail running, walking, and lifestyle footwear alongside outdoor apparel to customers worldwide.

Company
Deckers Outdoor Corporation
Category
Athletic footwear and apparel
Headquarters
United States
Advertises in
12 countries

HOKA YouTube ads — FAQ

HOKA advertises performance footwear and apparel, specializing in maximalist cushioned running, trail running, walking, and hiking shoes. The brand operates under Deckers Outdoor Corporation and promotes its athletic gear to audiences globally.
HOKA's YouTube ads consistently feature the theme "Together We Fly Higher," highlighting the brand's running and athletic footwear messaging.
HOKA relies mainly on short horizontal video ads lasting up to 15 seconds, complemented by a smaller mix of vertical Shorts and spots up to 30 seconds.
HOKA advertises primarily in English, with a smaller portion of its YouTube ads running in French.
AdSee has indexed 32 YouTube ads from HOKA, with 57.0M views in total, shown in 12 countries.
HOKA's YouTube ads in the AdSee library ran most often in Germany, the United Kingdom, Italy, France and the Netherlands. In total they were shown in 12 countries.
AdSee estimates HOKA's YouTube ad spend at $285K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by HOKA.
The most-viewed HOKA ad in the AdSee library is “Hoka — Together We Fly Higher”, with 10.8M views on YouTube.
HOKA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07051405022273208321?region=anywhere
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#Brand · Industry · CountryEst. total spendAdsViewsActions
1059
ARNEDTCGB
$92.5K – $2.3M60 ads · 46.3M6046.3MView ads
1064$92.0K – $2.3M30 ads · 46.0M3046.0MView ads
1068$275K – $2.3M18 ads · 45.8M1845.8MView ads
1069
XPPenDTC—
$114K – $2.3M59 ads · 57.2M5957.2MView ads
1071$137K – $2.3M35 ads · 45.6M3545.6MView ads
1078$908K – $2.3M98 ads · 45.4M9845.4MView ads
1087$846K – $2.3M21 ads · 56.4M2156.4MView ads
1089$180K – $2.3M29 ads · 45.0M2945.0MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.